TCM Associate Recognition & Awards Night

Concept Overview

"Rock Star" is a celebration of individuality, boldness, and iconic style. The event blends the raw power of classic American rock with sleek, international sophistication. The black and gold palette represents both rebellious energy and premium elegance symbolizing people who dare to stand out and make an impact.

Design Direction

Color Palette:

Black : Raw, edgy, mysterious

Gold : Luxury, success, confidence

Visual Motif & Style:

Inspired by Harley-Davidson: Industrial steel textures, bold logo designs, metallic finishes

Key textures: matte black metal, leather, brushed gold accents

Visual elements: guitars, classic microphones, motorcycle parts, stage lighting, retro vinyl records

empowering inspiration

Layout

Perspective

Event day

Setup day