BIC Booth TMX Thailand MICE X-Change
2024-07-17
Location: Bitec Bangna
Trade Show and Conference to Promote Business Organizations and Government AgenciesUtilizing trade exhibitions as a marketing tool to drive sustainable business growthHeld on July 17–18, 2024, at BITEC (Bangkok International Trade & Exhibition Centre)
Objectives:
• To promote the use of trade shows and conferences as a platform for marketing, increasing brand awareness, understanding future business trends, and creating business negotiation opportunities for companies and organizations in Thailand. This also aims to enhance the potential of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.
• To enhance the capability and raise the standards of trade shows and conferences through innovation and technology to ensure sustainability.
• To exchange knowledge, create opportunities, and build networks among organizers and service providers in related fields at both national and international levels through various conferences and seminars held at the event.
Theme:
Driving Thailand Toward a Leading MICE Destination through Innovation and Sustainability
Concept Overview
Aqua and Water
BIC EVENT "The Spirit of the Andaman"
BIC EVENT was founded in Phuket, famously known as the “Pearl of the Andaman.” With its crystal-clear seas and stunning natural beauty, Phuket symbolizes freedom, stability, and vibrancy qualities that perfectly reflect the spirit of BIC EVENT.
Inspired by the power and clarity of the ocean, we’ve infused these elements into our brand design to represent the energy, optimism, and forward momentum of our team.
At BIC EVENT, we are committed to continuous innovation and growth, striving to become a sustainable leader in the industry. Our goal is to consistently deliver the best possible experiences to our clients and partners through ongoing development and service excellence.
With unwavering dedication, we aim to exceed expectations and ensure the highest levels of satisfaction today, and into the future.
Design Direction
Color Palette:
Color Palette
Inspired by the crystal-clear waters and vibrant spirit of Phuket, the color palette reflects the essence of the sea dynamic, clean, and full of life.
Ocean Blue (#198BC3)Symbolizes clarity, professionalism, and innovation the driving force of BIC EVENT.
Deep Navy (#18478A)Reflects stability, trust, and the solid foundation of the organization.
Visual Motif & Style:
The visual direction for BIC EVENT draws inspiration from the fluidity and brilliance of the sea reflecting the brand’s vibrant spirit, forward-thinking mindset, and deep-rooted stability.
Core Motifs:
Waves & Water Flow Curved lines, gradients, and layered transparencies that represent agility, movement, and progress.
Ripples & Reflections Subtle visual echoes that reflect the impact BIC EVENT makes in the industry every action creates waves.
Abstract Ocean Forms Use of rounded, flowing, and dynamic shapes to create a sense of depth, elegance, and modernity.
